Global Digital Advertising Market 2020-2026 by Platform, Ad Format, Industry Vertical, and Region: COVID-19 Impact and Growth Opportunity

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Mar 2021 - 167 pages - From $2,980
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Considering the impact of COVID-19 pandemic, GMD predicts the revenue of global digital advertising market to reach a revised value of $608.8 billion (compared with pre-COVID-19 forecast of $664.7 billion) by 2026, representing a 2019-2026 CAGR of 9.12% (downgraded from 11.29%). The digital ad is becoming the lion’s share in the whole pie of media advertising.
Highlighted with 78 tables and 74 figures, this 167-page report “Global Digital Advertising Market 2020-2026 by Platform, Ad Format, Industry Vertical, and Region: COVID-19 Impact and Growth Opportunity” is based on a comprehensive research of the entire global digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2019, revenue estimates for 2020, and forecasts from 2021 till 2026. (Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify global digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Region.

Based on platform, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
Mobile Ad
• In-APP
• Mobile Web
Desktop Ad
Digital TV and Others

Based on ad format, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
Digital Display Ad
• Programmatic Transactions
• Non-programmatic Transactions
Internet Paid Search
Social Media
Online Video
Others

Based on industrial vertical, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
• Media and Entertainment
• Consumer Goods & Retail Industry
• Banking, Financial Service & Insurance
• Telecommunication IT Sector
• Travel Industry
• Healthcare Sector
• Manufacturing & Supply Chain
• Transportation and Logistics
• Energy, Power, and Utilities
• Other Industries

Geographically, the following regions together with the listed national/local markets are fully investigated:
• APAC (Japan, China, South Korea, Australia, Indonesia, and Rest of APAC)
• Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
• North America (U.S. and Canada)
• Latin America (Brazil, Mexico, Argentina, Rest of Latin America)
• RoW (Saudi Arabia, United Arab Emirates, Egypt)
For each of the aforementioned regions or countries, detailed analysis and data for annual revenue are available for 2015-2026. The breakdown of all regional markets by country and key national/local markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included.

The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in global digital advertising market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players:
Alibaba
Amazon
Apple Inc.
Applovin Corporation
Baidu
Facebook Inc.
Google, Inc.
Microsoft Corporation
Nokia
Sina
Tencent
Twitter
Verizon
Yahoo! Inc.
(Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

Table of Contents
1 Introduction 8
1.1 Industry Definition and Research Scope 8
1.1.1 Industry Definition 8
1.1.2 Research Scope 9
1.2 Research Methodology 12
1.2.1 Overview of Market Research Methodology 12
1.2.2 Market Assumption 14
1.2.3 Secondary Data 14
1.2.4 Primary Data 14
1.2.5 Data Filtration and Model Design 16
1.2.6 Market Size/Share Estimation 17
1.2.7 Research Limitations 18
1.3 Executive Summary 19
2 Market Overview and Qualitative Analysis 21
2.1 Market Size and Forecast 21
2.1.1 Impact of COVID-19 on World Economy 23
2.1.2 Impact of COVID-19 on the Market 26
2.2 Major Growth Drivers 28
2.3 Market Restraints and Challenges 31
2.4 Emerging Opportunities and Market Trends 34
2.5 Porter’s Fiver Forces Analysis 37
3 Segmentation of Global Market by Platform 41
3.1 Market Overview by Platform 41
3.2 Global Mobile Advertising Market 2015-2026 44
3.3 Global Desktop Advertising Market 2015-2026 48
3.4 Global Market of Digital Advertising via Other Digital Platforms 2015-2026 49
4 Segmentation of Global Market by Ad Format 50
4.1 Market Overview by Ad Format 50
4.2 Global Digital Display Ad Market 2015-2026 53
4.3 Global Internet Paid Search Ad Market 2015-2026 55
4.4 Global Social Media Ad Market 2015-2026 57
4.5 Global Online Video Ad Market 2015-2026 59
4.6 Global Market of Other Digital Ad Formats 2015-2026 61
5 Segmentation of Global Market by Industry Vertical 63
5.1 Market Overview by Industry Vertical 63
5.2 Global Digital Advertising Market for Media and Entertainment 2015-2026 66
5.3 Global Digital Advertising Market for Consumer Goods & Retail Industry 2015-2026 68
5.4 Global Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2015-2026 69
5.5 Global Digital Advertising Market for Telecommunication IT Sector 2015-2026 71
5.6 Global Digital Advertising Market for Travel Industry 2015-2026 72
5.7 Global Digital Advertising Market for Healthcare Sector 2015-2026 73
5.8 Global Digital Advertising Market for Manufacturing & Supply Chain 2015-2026 74
5.9 Global Digital Advertising Market for Transportation and Logistics 2015-2026 75
5.10 Global Digital Advertising Market for Energy, Power, and Utilities 2015-2026 76
5.11 Global Digital Advertising Market for Other Industries 2015-2026 77
6 Segmentation of Global Market by Region 78
6.1 Geographic Market Overview by Region 2015-2026 78
6.2 North America Market 2015-2026 by Country 84
6.2.1 Overview of North America Market 84
6.2.2 U.S. Market 87
6.2.3 Canadian Market 90
6.3 European Market 2015-2026 by Country 92
6.3.1 Overview of European Market 92
6.3.2 Germany 95
6.3.3 UK 98
6.3.4 France 100
6.3.5 Russia 102
6.3.6 Italy 104
6.3.7 Rest of European Market 106
6.4 Asia-Pacific Market 2015-2026 by Country 107
6.4.1 Overview of Asia-Pacific Market 107
6.4.2 Japan 111
6.4.3 China 113
6.4.4 Indonesia 115
6.4.5 Australia 117
6.4.6 South Korea 119
6.4.7 Rest of APAC Region 121
6.5 Latin America Market 2015-2026 by Country 122
6.5.1 Argentina 125
6.5.2 Brazil 127
6.5.3 Mexico 129
6.5.4 Rest of Latin America Market 131
6.6 Rest of World Market 2015-2026 by Country 132
6.6.1 UAE 135
6.6.2 Saudi Arabia 137
6.6.3 Egypt 139
6.6.4 Other National Markets 141
7 Competitive Landscape 142
7.1 Overview of Key Vendors 142
7.2 Company Profiles 146
Alibaba 146
Amazon 147
Apple Inc. 149
Applovin Corporation 150
Baidu 151
Facebook Inc. 152
Google, Inc. 153
Microsoft Corporation 154
Nokia 155
Sina 156
Tencent 157
Twitter 158
Verizon 159
Yahoo! Inc. 160
8 Investing in Global Market: Risk Assessment and Management 161
8.1 Risk Evaluation of Global Market 161
8.2 Critical Success Factors (CSFs) 164
RELATED REPORTS AND PRODUCTS 167

List of Tables:

Table 1. Snapshot of Global Digital Advertising Market, 2019-2026 20
Table 2. Growth Rate of World Real GDP, 2017-2021 24
Table 3. Main Product Trends and Market Opportunities in Global Digital Advertising Market 34
Table 4. Global Digital Advertising Market by Platform, 2015-2026, $ bn 42
Table 5. Global Mobile Advertising Market by Channel, 2015-2026, $ bn 45
Table 6. Net Revenue and Market Share of Global Top Mobile Ad Providers in 2020, $ bn and % of Total Revenue 46
Table 7. Global Digital Advertising Market by Ad Format, 2015-2026, $ bn 51
Table 8. Global Display Digital Ad Market by Purchase Method, 2015-2026, $ bn 54
Table 9. Global Digital Advertising Market by Industry Vertical, 2015-2026, $ bn 64
Table 10. Global Digital Advertising Market by Region, 2015-2026, $ bn 80
Table 11. Leading National Digital Advertising Market by Revenue, 2019 and 2026, $ mn 83
Table 12. North America Digital Advertising Market by Country, 2015-2026, $ mn 86
Table 13. U.S. Digital Advertising Market by Platform, 2015-2026, $ mn 88
Table 14. U.S. Digital Advertising Market by Ad Format, 2015-2026, $ mn 88
Table 15. U.S. Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 88
Table 16. Digital Ad Revenue of Top Three Vendors in U.S. Market, 2019-2020, $ bn 89
Table 17. Canada Digital Advertising Market by Platform, 2015-2026, $ mn 91
Table 18. Canada Digital Advertising Market by Ad Format, 2015-2026, $ mn 91
Table 19. Canada Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 91
Table 20. Europe Digital Advertising Market by Country, 2015-2026, $ mn 94
Table 21. Germany Digital Advertising Market by Platform, 2015-2026, $ mn 96
Table 22. Germany Digital Advertising Market by Ad Format, 2015-2026, $ mn 96
Table 23. Germany Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 96
Table 24. UK Digital Advertising Market by Platform, 2015-2026, $ mn 99
Table 25. UK Digital Advertising Market by Ad Format, 2015-2026, $ mn 99
Table 26. UK Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 99
Table 27. France Digital Advertising Market by Platform, 2015-2026, $ mn 101
Table 28. France Digital Advertising Market by Ad Format, 2015-2026, $ mn 101
Table 29. France Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 101
Table 30. Russia Digital Advertising Market by Platform, 2015-2026, $ mn 103
Table 31. Russia Digital Advertising Market by Ad Format, 2015-2026, $ mn 103
Table 32. Russia Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 103
Table 33. Italy Digital Advertising Market by Platform, 2015-2026, $ mn 105
Table 34. Italy Digital Advertising Market by Ad Format, 2015-2026, $ mn 105
Table 35. Italy Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 105
Table 36. APAC Digital Advertising Market by Country, 2015-2026, $ mn 109
Table 37. Japan Digital Advertising Market by Platform, 2015-2026, $ mn 112
Table 38. Japan Digital Advertising Market by Ad Format, 2015-2026, $ mn 112
Table 39. Japan Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 112
Table 40. China Digital Advertising Market by Platform, 2015-2026, $ mn 114
Table 41. China Digital Advertising Market by Ad Format, 2015-2026, $ mn 114
Table 42. China Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 114
Table 43. Indonesia Digital Advertising Market by Platform, 2015-2026, $ mn 116
Table 44. Indonesia Digital Advertising Market by Ad Format, 2015-2026, $ mn 116
Table 45. Indonesia Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 116
Table 46. Australia Digital Advertising Market by Platform, 2015-2026, $ mn 118
Table 47. Australia Digital Advertising Market by Ad Format, 2015-2026, $ mn 118
Table 48. Australia Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 118
Table 49. South Korea Digital Advertising Market by Platform, 2015-2026, $ mn 120
Table 50. South Korea Digital Advertising Market by Ad Format, 2015-2026, $ mn 120
Table 51. South Korea Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 120
Table 52. Latin America Digital Advertising Market by Country, 2015-2026, $ mn 124
Table 53. Argentina Digital Advertising Market by Platform, 2015-2026, $ mn 126
Table 54. Argentina Digital Advertising Market by Ad Format, 2015-2026, $ mn 126
Table 55. Argentina Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 126
Table 56. Brazil Digital Advertising Market by Platform, 2015-2026, $ mn 128
Table 57. Brazil Digital Advertising Market by Ad Format, 2015-2026, $ mn 128
Table 58. Brazil Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 128
Table 59. Mexico Digital Advertising Market by Platform, 2015-2026, $ mn 130
Table 60. Mexico Digital Advertising Market by Ad Format, 2015-2026, $ mn 130
Table 61. Mexico Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 130
Table 62. RoW Digital Advertising Market by Country, 2015-2026, $ mn 134
Table 63. UAE Digital Advertising Market by Platform, 2015-2026, $ mn 136
Table 64. UAE Digital Advertising Market by Ad Format, 2015-2026, $ mn 136
Table 65. UAE Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 136
Table 66. Saudi Arabia Digital Advertising Market by Platform, 2015-2026, $ mn 138
Table 67. Saudi Arabia Digital Advertising Market by Ad Format, 2015-2026, $ mn 138
Table 68. Saudi Arabia Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 138
Table 69. Egypt Digital Advertising Market by Platform, 2015-2026, $ mn 140
Table 70. Egypt Digital Advertising Market by Ad Format, 2015-2026, $ mn 140
Table 71. Egypt Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 140
Table 72. Net Digital Ad Revenues and Market Shares of Global Top Digital Ad Vendors in 2020, $ bn and % of Revenue 144
Table 73. Amazon: Company Snapshot 147
Table 74. Amazon: Product Portfolio 147
Table 75. Amazon: Revenue, 2016-2018, $ mn 148
Table 76. Amazon: Recent Developments 148
Table 77. Risk Evaluation for Investing in Global Market, 2019-2026 162
Table 78. Critical Success Factors and Key Takeaways 165

 

 

List of Figures:

Figure 1. Research Method Flow Chart 12
Figure 2. Breakdown of Primary Research 15
Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation 17
Figure 4. Global Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 19
Figure 5. Global Digital Advertising Market by Revenue, 2015-2026, $ bn 21
Figure 6. Share of Digital Ad in Overall Media Ad in Global Market, 2015-2026, % Revenue 22
Figure 7. Impact of COVID-19 on Business 26
Figure 8. Primary Drivers and Impact Factors of Global Digital Advertising Market 28
Figure 9. Primary Restraints and Impact Factors of Global Digital Advertising Market 31
Figure 10. Porter’s Fiver Forces Analysis of Global Digital Advertising Market 37
Figure 11. Breakdown of Global Digital Advertising Market by Platform, 2019-2026, % of Revenue 42
Figure 12. Contribution to Global 2020-2026 Cumulative Revenue by Platform, Value ($ bn) and Share (%) 43
Figure 13. Global Mobile Advertising Market, 2015-2026, $ bn 45
Figure 14. Global Mobile Internet Users, 2019-2022, billion 46
Figure 15. Comparison of Mobile Web and Mobile In-App 47
Figure 16. Global Desktop Advertising Market, 2015-2026, $ bn 48
Figure 17. Global Market of Digital Advertising via Other Platforms, 2015-2026, $ bn 49
Figure 18. Breakdown of Global Digital Advertising Market by Ad Format, 2019-2026, % of Revenue 51
Figure 19. Contribution to Global 2020-2026 Cumulative Revenue by Ad Format, Value ($ bn) and Share (%) 52
Figure 20. Global Digital Display Ad Market, 2015-2026, $ bn 54
Figure 21. Global Internet Paid Search Advertising Market, 2015-2026, $ bn 56
Figure 22. Global Social Media Advertising Market, 2015-2026, $ bn 58
Figure 23. Global Online Video Advertising Market, 2015-2026, $ bn 60
Figure 24. Global Market of Other Digital Ad Formats, 2015-2026, $ bn 62
Figure 25. Breakdown of Global Digital Advertising Market by Industry Vertical, 2019-2026, % of Revenue 64
Figure 26. Contribution to Global 2020-2026 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%) 65
Figure 27. Global Digital Advertising Market for Media and Entertainment, 2015-2026, $ bn 67
Figure 28. Global Digital Advertising Market for Consumer Goods & Retail Industry, 2015-2026, $ bn 68
Figure 29. Global Digital Advertising Market for Banking, Financial Service & Insurance, 2015-2026, $ bn 70
Figure 30. Global Digital Advertising Market for Telecommunication IT Sector, 2015-2026, $ bn 71
Figure 31. Global Digital Advertising Market for Travel Industry, 2015-2026, $ bn 72
Figure 32. Global Digital Advertising Market for Healthcare Sector, 2015-2026, $ bn 73
Figure 33. Global Digital Advertising Market for Manufacturing & Supply Chain, 2015-2026, $ bn 74
Figure 34. Global Digital Advertising Market for Transportation and Logistics, 2015-2026, $ bn 75
Figure 35. Global Digital Advertising Market for Energy, Power, and Utilities, 2015-2026, $ bn 76
Figure 36. Global Digital Advertising Market for Other Industries, 2015-2026, $ bn 77
Figure 37. Global Market Snapshot by Region 78
Figure 38. Geographic Spread of Worldwide Digital Advertising Market, 2019-2026, % of Revenue 80
Figure 39. Contribution to Global 2020-2026 Cumulative Revenue by Region, Value ($ bn) and Share (%) 82
Figure 40. North American Digital Advertising Market, 2015-2026, $ bn 85
Figure 41. Breakdown of North America Digital Advertising Market by Country, 2019 and 2026, % of Revenue 85
Figure 42. Contribution to North America 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 86
Figure 43. U.S. Digital Advertising Market by Revenue, 2015-2026, $ mn 87
Figure 44. Canada Digital Advertising Market by Revenue, 2015-2026, $ mn 90
Figure 45. European Digital Advertising Market by Revenue, 2015-2026, $ bn 93
Figure 46. Breakdown of European Digital Advertising Market by Country, 2019 and 2026, % of Revenue 93
Figure 47. Contribution to Europe 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 94
Figure 48. Digital Advertising Market in Germany by Revenue, 2015-2026, $ mn 95
Figure 49. Digital Advertising Market in UK by Revenue, 2015-2026, $ mn 98
Figure 50. Digital Advertising Market in France by Revenue, 2015-2026, $ mn 100
Figure 51. Digital Advertising Market in Russia by Revenue, 2015-2026, $ mn 102
Figure 52. Digital Advertising Market in Italy by Revenue, 2015-2026, $ mn 104
Figure 53. Digital Advertising Market in Rest of Europe by Revenue, 2015-2026, $ mn 106
Figure 54. Asia-Pacific Digital Advertising Market by Revenue, 2015-2026, $ bn 108
Figure 55. Breakdown of APAC Digital Advertising Market by Country, 2019 and 2026, % of Revenue 108
Figure 56. Contribution to APAC 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 110
Figure 57. Digital Advertising Market in Japan by Revenue, 2015-2026, $ mn 111
Figure 58. Digital Advertising Market in China by Revenue, 2015-2026, $ mn 113
Figure 59. Digital Advertising Market in Indonesia by Revenue, 2015-2026, $ mn 115
Figure 60. Digital Advertising Market in Australia by Revenue, 2015-2026, $ mn 117
Figure 61. Digital Advertising Market in South Korea by Revenue, 2015-2026, $ mn 119
Figure 62. Digital Advertising Market in Rest of APAC by Revenue, 2015-2026, $ mn 121
Figure 63. Latin America Digital Advertising Market by Revenue, 2015-2026, $ bn 123
Figure 64. Breakdown of Latin America Digital Advertising Market by Country, 2019 and 2026, % of Revenue 123
Figure 65. Contribution to Latin America 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 124
Figure 66. Digital Advertising Market in Argentina by Revenue, 2015-2026, $ mn 125
Figure 67. Digital Advertising Market in Brazil by Revenue, 2015-2026, $ mn 127
Figure 68. Digital Advertising Market in Mexico by Revenue, 2015-2026, $ mn 129
Figure 69. Digital Advertising Market in Rest of Latin America by Revenue, 2015-2026, $ mn 131
Figure 70. Digital Advertising Market in Rest of the World (RoW) by Revenue, 2015-2026, $ bn 133
Figure 71. Breakdown of RoW Digital Advertising Market by Country, 2019 and 2026, % of Revenue 133
Figure 72. Contribution to RoW 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 134
Figure 73. Digital Advertising Market in UAE by Revenue, 2015-2026, $ mn 135
Figure 74. Digital Advertising Market in Saudi Arabia by Revenue, 2015-2026, $ mn 137
Figure 75. Digital Advertising Market in Egypt by Revenue, 2015-2026, $ mn 139
Figure 76. Growth Stage of Global Digital Advertising Industry over the Forecast Period 142

 

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