North America Digital Advertising Market 2020-2026 by Platform, Ad Format, Industry Vertical, and Country: COVID-19 Impact and Growth Opportunity

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Mar 2021 - 109 pages - From $2,480
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Considering the impact of COVID-19 pandemic, North America digital advertising market is expected to grow by a revised 2020-2026 CAGR of 6.13% and reach $184.1 billion by 2026.
Highlighted with 24 tables and 41 figures, this 109-page report “North America Digital Advertising Market 2020-2026 by Platform, Ad Format, Industry Vertical, and Country: COVID-19 Impact and Growth Opportunity” is based on a comprehensive research of the entire North America digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2019, revenue estimates for 2020, and forecasts from 2021 till 2026. (Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify North America digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Country.

Based on platform, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
Mobile Ad
• In-APP
• Mobile Web
Desktop Ad
Digital TV and Others

Based on ad format, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
Digital Display Ad
• Programmatic Transactions
• Non-programmatic Transactions
Internet Paid Search
Social Media
Online Video
Others

Based on industrial vertical, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
• Media and Entertainment
• Consumer Goods & Retail Industry
• Banking, Financial Service & Insurance
• Telecommunication IT Sector
• Travel Industry
• Healthcare Sector
• Manufacturing & Supply Chain
• Transportation and Logistics
• Energy, Power, and Utilities
• Other Industries

Geographically, the following national/local markets are fully investigated:
• U.S.
• Canada
For each key country, detailed analysis and data for annual revenue are available for 2015-2026. The breakdown of key national markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included.

The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in North America digital advertising market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players:
Alibaba
Amazon
Apple Inc.
Applovin Corporation
Baidu
Facebook Inc.
Google, Inc.
Microsoft Corporation
Nokia
Sina
Tencent
Twitter
Verizon
Yahoo! Inc.
(Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

Table of Contents
1 Introduction 5
1.1 Industry Definition and Research Scope 5
1.1.1 Industry Definition 5
1.1.2 Research Scope 6
1.2 Research Methodology 9
1.2.1 Overview of Market Research Methodology 9
1.2.2 Market Assumption 11
1.2.3 Secondary Data 11
1.2.4 Primary Data 11
1.2.5 Data Filtration and Model Design 13
1.2.6 Market Size/Share Estimation 14
1.2.7 Research Limitations 15
1.3 Executive Summary 16
2 Market Overview and Qualitative Analysis 18
2.1 Market Size and Forecast 18
2.1.1 Impact of COVID-19 on World Economy 20
2.1.2 Impact of COVID-19 on the Market 23
2.2 Major Growth Drivers 25
2.3 Market Restraints and Challenges 28
2.4 Emerging Opportunities and Market Trends 32
2.5 Porter’s Fiver Forces Analysis 35
3 Segmentation of North America Market by Platform 39
3.1 Market Overview by Platform 39
3.2 North America Mobile Advertising Market 2015-2026 42
3.3 North America Desktop Advertising Market 2015-2026 46
3.4 North America Market of Digital Advertising via Other Digital Platforms 2015-2026 47
4 Segmentation of North America Market by Ad Format 48
4.1 Market Overview by Ad Format 48
4.2 North America Digital Display Ad Market 2015-2026 51
4.3 North America Internet Paid Search Ad Market 2015-2026 53
4.4 North America Social Media Ad Market 2015-2026 55
4.5 North America Online Video Ad Market 2015-2026 57
4.6 North America Market of Other Digital Ad Formats 2015-2026 59
5 Segmentation of North America Market by Industry Vertical 61
5.1 Market Overview by Industry Vertical 61
5.2 North America Digital Advertising Market for Media and Entertainment 2015-2026 64
5.3 North America Digital Advertising Market for Consumer Goods & Retail Industry 2015-2026 66
5.4 North America Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2015-2026 67
5.5 North America Digital Advertising Market for Telecommunication IT Sector 2015-2026 69
5.6 North America Digital Advertising Market for Travel Industry 2015-2026 70
5.7 North America Digital Advertising Market for Healthcare Sector 2015-2026 71
5.8 North America Digital Advertising Market for Manufacturing & Supply Chain 2015-2026 72
5.9 North America Digital Advertising Market for Transportation and Logistics 2015-2026 73
5.10 North America Digital Advertising Market for Energy, Power, and Utilities 2015-2026 74
5.11 North America Digital Advertising Market for Other Industries 2015-2026 75
6 North America Market 2015-2026 by Country 76
6.1 Overview of North America Market 76
6.2 U.S. Market 79
6.3 Canadian Market 82
7 Competitive Landscape 84
7.1 Overview of Key Vendors 84
7.2 Company Profiles 88
Alibaba 88
Amazon 89
Apple Inc. 91
Applovin Corporation 92
Baidu 93
Facebook Inc. 94
Google, Inc. 95
Microsoft Corporation 96
Nokia 97
Sina 98
Tencent 99
Twitter 100
Verizon 101
Yahoo! Inc. 102
8 Investing in North America Market: Risk Assessment and Management 103
8.1 Risk Evaluation of North America Market 103
8.2 Critical Success Factors (CSFs) 106
RELATED REPORTS AND PRODUCTS 109

List of Tables:

Table 1. Snapshot of North America Digital Advertising Market, 2019-2026 17
Table 2. Growth Rate of World Real GDP, 2017-2021 21
Table 3. Main Product Trends and Market Opportunities in North America Digital Advertising Market 32
Table 4. North America Digital Advertising Market by Platform, 2015-2026, $ bn 40
Table 5. North America Mobile Advertising Market by Channel, 2015-2026, $ bn 43
Table 6. Net Revenue and Market Share of North America Top Mobile Ad Providers in 2020, $ bn and % of Total Revenue 44
Table 7. North America Digital Advertising Market by Ad Format, 2015-2026, $ bn 49
Table 8. North America Display Digital Ad Market by Purchase Method, 2015-2026, $ bn 52
Table 9. North America Digital Advertising Market by Industry Vertical, 2015-2026, $ bn 62
Table 10. North America Digital Advertising Market by Country, 2015-2026, $ mn 78
Table 11. U.S. Digital Advertising Market by Platform, 2015-2026, $ mn 80
Table 12. U.S. Digital Advertising Market by Ad Format, 2015-2026, $ mn 80
Table 13. U.S. Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 80
Table 14. Digital Ad Revenue of Top Three Vendors in U.S. Market, 2019-2020, $ bn 81
Table 15. Canada Digital Advertising Market by Platform, 2015-2026, $ mn 83
Table 16. Canada Digital Advertising Market by Ad Format, 2015-2026, $ mn 83
Table 17. Canada Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 83
Table 18. Net Digital Ad Revenues and Market Shares of North America Top Digital Ad Vendors in 2020, $ bn and % of Revenue 86
Table 19. Amazon: Company Snapshot 89
Table 20. Amazon: Product Portfolio 89
Table 21. Amazon: Revenue, 2016-2018, $ mn 90
Table 22. Amazon: Recent Developments 90
Table 23. Risk Evaluation for Investing in North America Market, 2019-2026 104
Table 24. Critical Success Factors and Key Takeaways 107

 

 

List of Figures:

Figure 1. Research Method Flow Chart 9
Figure 2. Breakdown of Primary Research 12
Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation 14
Figure 4. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 16
Figure 5. North America Digital Advertising Market by Revenue, 2015-2026, $ bn 18
Figure 6. Share of Digital Ad in Overall Media Ad in North America Market, 2015-2026, % Revenue 19
Figure 7. Impact of COVID-19 on Business 23
Figure 8. Primary Drivers and Impact Factors of North America Digital Advertising Market 25
Figure 9. Primary Restraints and Impact Factors of North America Digital Advertising Market 28
Figure 10. Porter’s Fiver Forces Analysis of North America Digital Advertising Market 35
Figure 11. Breakdown of North America Digital Advertising Market by Platform, 2019-2026, % of Revenue 40
Figure 12. Contribution to North America 2020-2026 Cumulative Revenue by Platform, Value ($ bn) and Share (%) 41
Figure 13. North America Mobile Advertising Market, 2015-2026, $ bn 43
Figure 14. North America Mobile Internet Users, 2019-2022, billion 44
Figure 15. Comparison of Mobile Web and Mobile In-App 45
Figure 16. North America Desktop Advertising Market, 2015-2026, $ bn 46
Figure 17. North America Market of Digital Advertising via Other Platforms, 2015-2026, $ bn 47
Figure 18. Breakdown of North America Digital Advertising Market by Ad Format, 2019-2026, % of Revenue 49
Figure 19. Contribution to North America 2020-2026 Cumulative Revenue by Ad Format, Value ($ bn) and Share (%) 50
Figure 20. North America Digital Display Ad Market, 2015-2026, $ bn 52
Figure 21. North America Internet Paid Search Advertising Market, 2015-2026, $ bn 54
Figure 22. North America Social Media Advertising Market, 2015-2026, $ bn 56
Figure 23. North America Online Video Advertising Market, 2015-2026, $ bn 58
Figure 24. North America Market of Other Digital Ad Formats, 2015-2026, $ bn 60
Figure 25. Breakdown of North America Digital Advertising Market by Industry Vertical, 2019-2026, % of Revenue 62
Figure 26. Contribution to North America 2020-2026 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%) 63
Figure 27. North America Digital Advertising Market for Media and Entertainment, 2015-2026, $ bn 65
Figure 28. North America Digital Advertising Market for Consumer Goods & Retail Industry, 2015-2026, $ bn 66
Figure 29. North America Digital Advertising Market for Banking, Financial Service & Insurance, 2015-2026, $ bn 68
Figure 30. North America Digital Advertising Market for Telecommunication IT Sector, 2015-2026, $ bn 69
Figure 31. North America Digital Advertising Market for Travel Industry, 2015-2026, $ bn 70
Figure 32. North America Digital Advertising Market for Healthcare Sector, 2015-2026, $ bn 71
Figure 33. North America Digital Advertising Market for Manufacturing & Supply Chain, 2015-2026, $ bn 72
Figure 34. North America Digital Advertising Market for Transportation and Logistics, 2015-2026, $ bn 73
Figure 35. North America Digital Advertising Market for Energy, Power, and Utilities, 2015-2026, $ bn 74
Figure 36. North America Digital Advertising Market for Other Industries, 2015-2026, $ bn 75
Figure 37. Breakdown of North America Digital Advertising Market by Country, 2019 and 2026, % of Revenue 77
Figure 38. Contribution to North America 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 78
Figure 39. U.S. Digital Advertising Market by Revenue, 2015-2026, $ mn 79
Figure 40. Canada Digital Advertising Market by Revenue, 2015-2026, $ mn 82
Figure 41. Growth Stage of North America Digital Advertising Industry over the Forecast Period 84

 

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