Europe Digital Advertising Market by Platform, Ad Format, Industry Vertical, and Country 2015-2026: Growth Opportunity and Business Strategy

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Europe digital advertising market reached $62.43 billion in 2018, representing the third largest regional market in the world following North America and APAC.
Highlighted with 27 tables and 42 figures, this 105-page report “Europe Digital Advertising Market by Platform, Ad Format, Industry Vertical, and Country 2015-2026: Growth Opportunity and Business Strategy” is based on a comprehensive research of the entire Europe digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2017, revenue estimates for 2018, and forecasts from 2019 till 2026. (Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of Europe market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify Europe digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Country.
Based on platform, the Europe market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
• Mobile Ad (further divided into In-APP and Mobile Web by channel)
• Desktop Ad
• Digital TV and Others
Based on ad format, the Europe market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
• Digital Display Ad (further split into Programmatic Transactions and Non-programmatic Transactions by purchase method)
• Internet Paid Search
• Social Media
• Online Video
• Others
Based on industrial vertical, the Europe market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
• Media and Entertainment
• Consumer Goods & Retail Industry
• Banking, Financial Service & Insurance
• Telecommunication IT Sector
• Travel Industry
• Healthcare Sector
• Manufacturing & Supply Chain
• Transportation and Logistics
• Energy, Power, and Utilities
• Other Industries
Geographically, the following national markets are fully investigated:
• Germany
• UK
• France
• Spain
• Italy
• Rest of Europe
For each of the aforementioned countries, detailed analysis and data for annual revenue are available for 2015-2026. The breakdown of key national markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included.
The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in Europe digital advertising market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players:
Alibaba 
Amazon 
Apple Inc. 
Applovin Corporation 
Baidu 
Facebook Inc. 
Google, Inc. 
Microsoft Corporation 
Nokia 
Sina 
Tencent 
Twitter 
Verizon 
Yahoo! Inc. 
(Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

Table of Contents
1 Introduction 5
1.1 Industry Definition and Research Scope 5
1.1.1 Industry Definition 5
1.1.2 Research Scope 6
1.2 Research Methodology 8
1.2.1 Overview of Market Research Methodology 8
1.2.2 Market Assumption 9
1.2.3 Secondary Data 9
1.2.4 Primary Data 9
1.2.5 Data Filtration and Model Design 10
1.2.6 Market Size/Share Estimation 11
1.2.7 Research Limitations 12
1.3 Executive Summary 13
2 Market Overview and Qualitative Analysis 15
2.1 Market Size and Forecast 15
2.2 Major Growth Drivers 16
2.3 Market Restraints and Challenges 19
2.4 Emerging Opportunities and Market Trends 22
2.5 Porter’s Fiver Forces Analysis 25
3 Segmentation of Europe Market by Platform 29
3.1 Market Overview by Platform 29
3.2 Europe Mobile Advertising Market 2015-2026 32
3.3 Europe Desktop Advertising Market 2015-2026 36
3.4 Europe Market of Digital Advertising via Other Digital Platforms 2015-2026 37
4 Segmentation of Europe Market by Ad Format 38
4.1 Market Overview by Ad Format 38
4.2 Europe Digital Display Ad Market 2015-2026 41
4.3 Europe Internet Paid Search Ad Market 2015-2026 43
4.4 Europe Social Media Ad Market 2015-2026 45
4.5 Europe Online Video Ad Market 2015-2026 47
4.6 Europe Market of Other Digital Ad Formats 2015-2026 49
5 Segmentation of Europe Market by Industry Vertical 51
5.1 Market Overview by Industry Vertical 51
5.2 Europe Digital Advertising Market for Media and Entertainment 2015-2026 54
5.3 Europe Digital Advertising Market for Consumer Goods & Retail Industry 2015-2026 56
5.4 Europe Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2015-2026 57
5.5 Europe Digital Advertising Market for Telecommunication IT Sector 2015-2026 59
5.6 Europe Digital Advertising Market for Travel Industry 2015-2026 60
5.7 Europe Digital Advertising Market for Healthcare Sector 2015-2026 61
5.8 Europe Digital Advertising Market for Manufacturing & Supply Chain 2015-2026 62
5.9 Europe Digital Advertising Market for Transportation and Logistics 2015-2026 63
5.10 Europe Digital Advertising Market for Energy, Power, and Utilities 2015-2026 64
5.11 Europe Digital Advertising Market for Other Industries 2015-2026 65
6 European Market 2015-2026 by Country 66
6.1 Overview of European Market 66
6.2 Germany 69
6.3 UK 72
6.4 France 74
6.5 Russia 76
6.6 Italy 78
6.7 Rest of European Market 80
7 Competitive Landscape 81
7.1 Overview of Key Vendors 81
7.2 Company Profiles 85
8 Investing in Europe Market: Risk Assessment and Management 99
8.1 Risk Evaluation of Europe Market 99
8.2 Critical Success Factors (CSFs) 102
RELATED REPORTS AND PRODUCTS 105
 
List of Tables:
Table 1.  Snapshot of Europe Digital Advertising Market, 2018-2026 14
Table 2.  Main Product Trends and Market Opportunities in Europe Digital Advertising Market 22
Table 3. Europe Digital Advertising Market by Platform, 2015-2026, $ bn 30
Table 4. Europe Mobile Advertising Market by Channel, 2015-2026, $ bn 33
Table 5. Net Revenue and Market Share of Global Top Mobile Ad Providers in 2019, $ bn and % of Total Revenue 34
Table 6. Europe Digital Advertising Market by Ad Format, 2015-2026, $ bn 39
Table 7. Europe Display Digital Ad Market by Purchase Method, 2015-2026, $ bn 42
Table 8. Europe Digital Advertising Market by Industry Vertical, 2015-2026, $ bn 52
Table 9. Europe Digital Advertising Market by Country, 2015-2026, $ mn 67
Table 10. Germany Digital Advertising Market by Platform, 2015-2026, $ mn 70
Table 11. Germany Digital Advertising Market by Ad Format, 2015-2026, $ mn 70
Table 12. Germany Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 70
Table 13. UK Digital Advertising Market by Platform, 2015-2026, $ mn 73
Table 14. UK Digital Advertising Market by Ad Format, 2015-2026, $ mn 73
Table 15. UK Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 73
Table 16. France Digital Advertising Market by Platform, 2015-2026, $ mn 75
Table 17. France Digital Advertising Market by Ad Format, 2015-2026, $ mn 75
Table 18. France Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 75
Table 19. Russia Digital Advertising Market by Platform, 2015-2026, $ mn 77
Table 20. Russia Digital Advertising Market by Ad Format, 2015-2026, $ mn 77
Table 21. Russia Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 77
Table 22. Italy Digital Advertising Market by Platform, 2015-2026, $ mn 79
Table 23. Italy Digital Advertising Market by Ad Format, 2015-2026, $ mn 79
Table 24. Italy Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 79
Table 25. Net Digital Ad Revenues and Market Shares of Global Top Digital Ad Vendors in 2019, $ bn and % of Revenue 83
Table 26.  Risk Evaluation for Investing in Europe Market, 2018-2026 100
Table 27. Critical Success Factors and Key Takeaways 103

List of Figures:
Figure 1.  Research Method Flow Chart 8
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 11
Figure 3. Europe Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2018-2026 13
Figure 4. Europe Digital Advertising Market by Revenue, 2015-2026, $ bn 15
Figure 5. Primary Drivers and Impact Factors of Europe Digital Advertising Market 16
Figure 6. Primary Restraints and Impact Factors of Europe Digital Advertising Market 19
Figure 7. Porter’s Fiver Forces Analysis of Europe Digital Advertising Market 25
Figure 8. Breakdown of Europe Digital Advertising Market by Platform, 2018-2026, % of Revenue 30
Figure 9. Contribution to Europe 2019-2026 Cumulative Revenue by Platform, Value ($ bn) and Share (%) 31
Figure 10. Europe Mobile Advertising Market, 2015-2026, $ bn 33
Figure 11. Global Mobile Internet Users, 2018-2022, billion 34
Figure 12. Comparison of Mobile Web and Mobile In-App 35
Figure 13. Europe Desktop Advertising Market, 2015-2026, $ bn 36
Figure 14. Europe Market of Digital Advertising via Other Platforms, 2015-2026, $ bn 37
Figure 15. Breakdown of Europe Digital Advertising Market by Ad Format, 2018-2026, % of Revenue 39
Figure 16. Contribution to Europe 2019-2026 Cumulative Revenue by Ad Format, Value ($ bn) and Share (%) 40
Figure 17. Europe Digital Display Ad Market, 2015-2026, $ bn 42
Figure 18. Europe Internet Paid Search Advertising Market, 2015-2026, $ bn 44
Figure 19. Europe Social Media Advertising Market, 2015-2026, $ bn 46
Figure 20. Europe Online Video Advertising Market, 2015-2026, $ bn 48
Figure 21. Europe Market of Other Digital Ad Formats, 2015-2026, $ bn 50
Figure 22. Breakdown of Europe Digital Advertising Market by Industry Vertical, 2018-2026, % of Revenue 52
Figure 23. Contribution to Europe 2019-2026 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%) 53
Figure 24. Europe Digital Advertising Market for Media and Entertainment, 2015-2026, $ bn 55
Figure 25. Europe Digital Advertising Market for Consumer Goods & Retail Industry, 2015-2026, $ bn 56
Figure 26. Europe Digital Advertising Market for Banking, Financial Service & Insurance, 2015-2026, $ bn 58
Figure 27. Europe Digital Advertising Market for Telecommunication IT Sector, 2015-2026, $ bn 59
Figure 28. Europe Digital Advertising Market for Travel Industry, 2015-2026, $ bn 60
Figure 29. Europe Digital Advertising Market for Healthcare Sector, 2015-2026, $ bn 61
Figure 30. Europe Digital Advertising Market for Manufacturing & Supply Chain, 2015-2026, $ bn 62
Figure 31. Europe Digital Advertising Market for Transportation and Logistics, 2015-2026, $ bn 63
Figure 32. Europe Digital Advertising Market for Energy, Power, and Utilities, 2015-2026, $ bn 64
Figure 33. Europe Digital Advertising Market for Other Industries, 2015-2026, $ bn 65
Figure 34. Breakdown of European Digital Advertising Market by Country, 2018 and 2026, % of Revenue 67
Figure 35. Contribution to Europe 2019-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 68
Figure 36.  Digital Advertising Market in Germany by Revenue, 2015-2026, $ mn 69
Figure 37.  Digital Advertising Market in UK by Revenue, 2015-2026, $ mn 72
Figure 38.  Digital Advertising Market in France by Revenue, 2015-2026, $ mn 74
Figure 39.  Digital Advertising Market in Russia by Revenue, 2015-2026, $ mn 76
Figure 40.  Digital Advertising Market in Italy by Revenue, 2015-2026, $ mn 78
Figure 41.  Digital Advertising Market in Rest of Europe by Revenue, 2015-2026, $ mn 80
Figure 42. Growth Stage of Europe Digital Advertising Industry over the Forecast Period 81

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