Global Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices)

Global augmented reality and virtual reality market will reach $1.18 trillion ($1,185.93 billion) by 2032, growing by 32.5% annually over 2022-2032, driven by the wider Internet coverage, the increasing demand for immersive experiences, prevalent mobile and smart devices, and rising demand from consumer electronics, e-commerce, and healthcare domain.
Highlighted with 91 tables and 103 figures, this 206-page report “Global Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Industry Vertical, End User (Consumer, Enterprise), and Region: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire global augmented reality and virtual reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides forecast from 2023 till 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify global augmented reality and virtual reality market in every aspect of the classification from perspectives of Technology, Offering, Device Type, Industry Vertical, End User, and Region.

Based on Technology, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Augmented Reality (AR)
o Marker-based Augmented Reality (Passive Marker, Active Marker)
o Markerless Augmented Reality (Model-based Tracking, Image-based Processing)
o Other Technologies
• Virtual Reality (VR)
o Nonimmersive Technology
o Semi-Immersive Technology
o Fully Immersive Technology

Based on Offering, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Hardware
o Sensors
o Semiconductor Component
o Displays and Projectors
o Position Trackers
o Cameras
o Other Hardware
• Software
o Software Developer Kits
o Cloud-based Solutions
• Services

By Device Type, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• AR Devices
o Head-Mounted Display (HMD)
o Head-Up Display (HUD)
o Smart Glasses
o Handheld Devices and Others
• VR Devices
o Head-Mounted Display (HMD)
o Gesture-Tracking Device
o Projector & Display Wall

By Industry Vertical, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Gaming & Entertainment
• Industrial & Manufacturing
• Aerospace & Defense
• Healthcare
• Education
• Automotive
• Retail & Marketing
• Other Verticals

By End User, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Consumer
• Enterprise
o Large Enterprises
o Small- & Medium-sized Enterprises (SMEs)

Geographically, the following regions together with the listed national/local markets are fully investigated:
• North America (U.S., Canada, and Mexico)
• Europe (Germany, UK, France, Spain, Italy, Netherlands, Rest of Europe; Rest of Europe is further segmented into Russia, Switzerland, Poland, Sweden, Belgium, Austria, Ireland, Norway, Denmark, and Finland)
• APAC (Japan, China, South Korea, Australia, India, and Rest of APAC; Rest of APAC is further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, Taiwan, and Philippines)
• South America (Brazil, Chile, Argentina, Rest of South America)
• MEA (UAE, Saudi Arabia, South Africa, and Rest of MEA)
For each region and country, detailed analysis and data of annual revenue ($ mn) are available for 2022-2032. The breakdown of all regional markets by country and the breakdown of each national market by Technology, Offering, and Industry Vertical over the forecast years are also included.

The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Selected Key Players:
Apple Inc.
Atheer, Inc.
Blippar Ltd.
Catchoom Technologies, S.L.
EON Reality, Inc.
Facebook Inc.
Google, LLC
HP Development Co., L.P.
Intellectsoft LLC
Leap Motion, Inc.
Lumus Ltd.
Magic Leap, Inc
Microsoft Corp.
Niantic Inc.
Nintendo Co., Ltd.
Oculus VR, LLC
Optinvent S.A.
Popar Co., Ltd.
Qualcomm Technologies Inc.
Samsung Co., Ltd.
Sony Corporation
Total Immersion
Universal mCloud Corp. (NGRAIN)
Virtuix
Vuzix Corp.
Wayray AG
Wikitude GmbH
Zappar Ltd.
Zugara, Inc.
(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

1 Introduction 12
1.1 Industry Definition and Research Scope 12
1.1.1 Industry Definition 12
1.1.2 Research Scope 13
1.2 Research Methodology 16
1.2.1 Overview of Market Research Methodology 16
1.2.2 Market Assumption 17
1.2.3 Secondary Data 17
1.2.4 Primary Data 17
1.2.5 Data Filtration and Model Design 18
1.2.6 Market Size/Share Estimation 19
1.2.7 Research Limitations 20
1.3 Executive Summary 21
2 Market Overview and Dynamics 24
2.1 Market Size and Forecast 24
2.1.1 Impact of COVID-19 on World Economy 25
2.1.2 Impact of COVID-19 on the Market 28
2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery 30
2.2 Major Growth Drivers 34
2.3 Market Restraints and Challenges 39
2.4 Emerging Opportunities and Market Trends 42
2.5 Porter’s Fiver Forces Analysis 46
3 Segmentation of Global Market by Technology 50
3.1 Market Overview by Technology 50
3.2 Augmented Reality (AR) 52
3.2.1 Marker-based AR 53
3.2.2 Markerless AR 54
3.3 Virtual Reality (VR) 55
3.3.1 Nonimmersive Technology 56
3.3.2 Semi-Immersive Technology 57
3.3.3 Fully Immersive Technology 58
4 Segmentation of Global Market by Offering 59
4.1 Market Overview by Offering 59
4.2 Hardware 61
4.2.1 Sensors 63
4.2.2 Semiconductor Component 64
4.2.3 Displays and Projectors 65
4.2.4 Position Trackers 66
4.2.5 Cameras 67
4.2.6 Other Hardware 68
4.3 Software 69
4.3.1 Software Developer Kits 70
4.3.2 Cloud-based Solutions 71
4.4 Services 72
5 Segmentation of Global Market by Device Type 73
5.1 Market Overview by Device Type 73
5.2 AR Devices 75
5.2.1 Head-Mounted Display (HMD) 77
5.2.2 Head-Up Display (HUD) 78
5.2.3 Smart Glasses 79
5.2.4 Handheld Devices and Others 80
5.3 VR Devices 81
5.3.1 Head-Mounted Display (HMD) 83
5.3.2 Gesture-Tracking Device 84
5.3.3 Projector & Display Wall 85
6 Segmentation of Global Market by Industry Vertical 86
6.1 Market Overview by Industry Vertical 86
6.2 Gaming & Entertainment 88
6.3 Industrial & Manufacturing 89
6.4 Aerospace & Defense 90
6.5 Healthcare 91
6.6 Education 92
6.7 Automotive 93
6.8 Retail & Marketing 94
6.9 Other Verticals 95
7 Segmentation of Global Market by End User 96
7.1 Market Overview by End User 96
7.2 Consumer 98
7.3 Enterprise 99
7.3.1 Large Enterprises 100
7.3.2 Small- & Medium-sized Enterprises (SMEs) 101
8 Segmentation of Global Market by Region 102
8.1 Geographic Market Overview 2022-2032 102
8.2 North America Market 2022-2032 by Country 106
8.2.1 Overview of North America Market 106
8.2.2 U.S. 110
8.2.3 Canada 113
8.2.4 Mexico 115
8.3 European Market 2022-2032 by Country 117
8.3.1 Overview of European Market 117
8.3.2 Germany 121
8.3.3 U.K. 123
8.3.4 France 125
8.3.5 Spain 127
8.3.6 Italy 129
8.3.7 Netherlands 131
8.3.8 Rest of European Market 133
8.4 Asia-Pacific Market 2022-2032 by Country 135
8.4.1 Overview of Asia-Pacific Market 135
8.4.2 Japan 139
8.4.3 China 142
8.4.4 Australia 144
8.4.5 India 146
8.4.6 South Korea 148
8.4.7 Rest of APAC Region 150
8.5 South America Market 2022-2032 by Country 152
8.5.1 Argentina 155
8.5.2 Brazil 157
8.5.3 Chile 159
8.5.4 Rest of South America Market 161
8.6 MEA Market 2022-2032 by Country 162
8.6.1 UAE 165
8.6.2 Saudi Arabia 167
8.6.3 South Africa 169
8.6.4 Other National Markets 171
9 Competitive Landscape 172
9.1 Overview of Key Vendors 172
9.2 New Product Launch, Partnership, Investment, and M&A 175
9.3 Company Profiles 176
Apple Inc. 176
Atheer, Inc. 178
Blippar Ltd. 179
Catchoom Technologies, S.L. 180
EON Reality, Inc. 181
Facebook Inc. 182
Google, LLC 183
HP Development Co., L.P. 184
Intellectsoft LLC 185
Leap Motion, Inc. 186
Lumus Ltd. 187
Magic Leap, Inc 188
Microsoft Corp. 189
Niantic Inc. 190
Nintendo Co., Ltd. 191
Oculus VR, LLC 192
Optinvent S.A. 193
Popar Co., Ltd. 194
Qualcomm Technologies Inc. 195
Samsung Co., Ltd. 196
Sony Corporation 197
Total Immersion 198
Universal mCloud Corp. (NGRAIN) 199
Virtuix 200
Vuzix Corp. 201
Wayray AG 202
Wikitude GmbH 203
Zappar Ltd. 204
Zugara, Inc. 205
RELATED REPORTS 206
 
List of Tables:

Table 1. Snapshot of Global Augmented Reality and Virtual Reality Market in Balanced Perspective, 2022-2032 22
Table 2. World Economic Outlook, 2021-2031 26
Table 3. World Economic Outlook, 2021-2023 27
Table 4. Scenarios for Economic Impact of Ukraine Crisis 31
Table 5. Main Product Trends and Market Opportunities in Global Augmented Reality and Virtual Reality Market 42
Table 6. Global Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 50
Table 7. Global Augmented Reality Market by Technology, 2022-2032, $ mn 52
Table 8. Global Augmented Reality Market: Marker-based AR by Type, 2022-2032, $ mn 53
Table 9. Global Augmented Reality Market: Markerless AR by Type, 2022-2032, $ mn 54
Table 10. Global Virtual Reality Market by Technology, 2022-2032, $ mn 55
Table 11. Global Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 59
Table 12. Global Augmented Reality and Virtual Reality Market: Hardware by Type, 2022-2032, $ mn 62
Table 13. Global Augmented Reality and Virtual Reality Market: Software by Type, 2022-2032, $ mn 69
Table 14. Global Augmented Reality and Virtual Reality Market by Device Type, 2022-2032, $ mn 73
Table 15. Global Augmented Reality Market by Device, 2022-2032, $ mn 76
Table 16. Global Virtual Reality Market by Device, 2022-2032, $ mn 82
Table 17. Global Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 86
Table 18. Global Augmented Reality and Virtual Reality Market by End User, 2022-2032, $ mn 96
Table 19. Global Augmented Reality and Virtual Reality Market by End User, 2022-2032, $ mn 99
Table 20. Global Augmented Reality and Virtual Reality Market by Region, 2022-2032, $ mn 103
Table 21. Leading National Augmented Reality and Virtual Reality Market, 2022 and 2032, $ mn 105
Table 22. North America Augmented Reality and Virtual Reality Market by Country, 2022-2032, $ mn 108
Table 23. U.S. Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 112
Table 24. U.S. Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 112
Table 25. U.S. Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 112
Table 26. Canada Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 114
Table 27. Canada Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 114
Table 28. Canada Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 114
Table 29. Mexico Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 116
Table 30. Mexico Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 116
Table 31. Mexico Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 116
Table 32. Europe Augmented Reality and Virtual Reality Market by Country, 2022-2032, $ mn 120
Table 33. Germany Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 122
Table 34. Germany Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 122
Table 35. Germany Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 122
Table 36. U.K. Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 124
Table 37. U.K. Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 124
Table 38. U.K. Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 124
Table 39. France Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 126
Table 40. France Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 126
Table 41. France Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 126
Table 42. Spain Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 128
Table 43. Spain Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 128
Table 44. Spain Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 128
Table 45. Italy Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 130
Table 46. Italy Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 130
Table 47. Italy Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 130
Table 48. Netherlands Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 132
Table 49. Netherlands Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 132
Table 50. Netherlands Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 132
Table 51. Augmented Reality and Virtual Reality Market in Rest of Europe by Country, 2022-2032, $ mn 134
Table 52. APAC Augmented Reality and Virtual Reality Market by Country, 2022-2032, $ mn 137
Table 53. Japan Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 141
Table 54. Japan Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 141
Table 55. Japan Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 141
Table 56. China Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 143
Table 57. China Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 143
Table 58. China Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 143
Table 59. Australia Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 145
Table 60. Australia Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 145
Table 61. Australia Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 145
Table 62. India Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 147
Table 63. India Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 147
Table 64. India Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 147
Table 65. South Korea Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 149
Table 66. South Korea Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 149
Table 67. South Korea Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 149
Table 68. Augmented Reality and Virtual Reality Market in Rest of APAC by Country/Region, 2022-2032, $ mn 151
Table 69. South America Augmented Reality and Virtual Reality Market by Country, 2022-2032, $ mn 154
Table 70. Argentina Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 156
Table 71. Argentina Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 156
Table 72. Argentina Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 156
Table 73. Brazil Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 158
Table 74. Brazil Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 158
Table 75. Brazil Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 158
Table 76. Chile Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 160
Table 77. Chile Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 160
Table 78. Chile Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 160
Table 79. MEA Augmented Reality and Virtual Reality Market by Country, 2022-2032, $ mn 164
Table 80. UAE Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 166
Table 81. UAE Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 166
Table 82. UAE Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 166
Table 83. Saudi Arabia Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 168
Table 84. Saudi Arabia Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 168
Table 85. Saudi Arabia Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 168
Table 86. South Africa Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 170
Table 87. South Africa Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 170
Table 88. South Africa Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, $ mn 170
Table 89. Apple Inc.: Company Snapshot 176
Table 90. Apple Inc.: Business Segmentation 177
Table 91. Apple Inc.: Product Portfolio 177

List of Figures:

Figure 1. Research Method Flow Chart 16
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 19
Figure 3. Global Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2022-2032 21
Figure 4. Global Augmented Reality and Virtual Reality Market, 2022-2032, $ mn 24
Figure 5. Impact of COVID-19 on Business 28
Figure 6. Primary Drivers and Impact Factors of Global Augmented Reality and Virtual Reality Market 34
Figure 7. Forecast of Middle-class Population by Region, 2015-2030, million 37
Figure 8. World Digital Gaming Market, 2022-2032, $ bn 37
Figure 9. Forecast Share of Consumers Who Will Have Used AR for Online Shopping by 2025 by Country 38
Figure 10. Primary Restraints and Impact Factors of Global Augmented Reality and Virtual Reality Market 39
Figure 11. Investment Opportunity Analysis 43
Figure 12. Porter’s Fiver Forces Analysis of Global Augmented Reality and Virtual Reality Market 46
Figure 13. Breakdown of Global Augmented Reality and Virtual Reality Market by Technology, 2022-2032, % of Revenue 51
Figure 14. Global Addressable Market Cap in 2023-2032 by Technology, Value ($ mn) and Share (%) 51
Figure 15. Global Augmented Reality and Virtual Reality Market by Technology: Augmented Reality (AR), 2022-2032, $ mn 52
Figure 16. Global Augmented Reality Market by Technology: Marker-based AR, 2022-2032, $ mn 53
Figure 17. Global Augmented Reality Market by Technology: Markerless AR, 2022-2032, $ mn 54
Figure 18. Global Augmented Reality and Virtual Reality Market by Technology: Virtual Reality (VR), 2022-2032, $ mn 55
Figure 19. Global Virtual Reality Market by Technology: Nonimmersive Technology, 2022-2032, $ mn 56
Figure 20. Global Virtual Reality Market by Technology: Semi-Immersive Technology, 2022-2032, $ mn 57
Figure 21. Global Virtual Reality Market by Technology: Fully Immersive Technology, 2022-2032, $ mn 58
Figure 22. Breakdown of Global Augmented Reality and Virtual Reality Market by Offering, 2022-2032, % of Sales Revenue 60
Figure 23. Global Addressable Market Cap in 2023-2032 by Offering, Value ($ mn) and Share (%) 60
Figure 24. Global Augmented Reality and Virtual Reality Market by Offering: Hardware, 2022-2032, $ mn 61
Figure 25. Global Augmented Reality and Virtual Reality Market by Hardware: Sensors, 2022-2032, $ mn 63
Figure 26. Global Augmented Reality and Virtual Reality Market by Hardware: Semiconductor Component, 2022-2032, $ mn 64
Figure 27. Global Augmented Reality and Virtual Reality Market by Hardware: Displays and Projectors, 2022-2032, $ mn 65
Figure 28. Global Augmented Reality and Virtual Reality Market by Hardware: Position Trackers, 2022-2032, $ mn 66
Figure 29. Global Augmented Reality and Virtual Reality Market by Hardware: Cameras, 2022-2032, $ mn 67
Figure 30. Global Augmented Reality and Virtual Reality Market by Hardware: Other Hardware, 2022-2032, $ mn 68
Figure 31. Global Augmented Reality and Virtual Reality Market by Offering: Software, 2022-2032, $ mn 69
Figure 32. Global Augmented Reality and Virtual Reality Market by Software: Software Developer Kits, 2022-2032, $ mn 70
Figure 33. Global Augmented Reality and Virtual Reality Market by Software: Cloud-based Solutions, 2022-2032, $ mn 71
Figure 34. Global Augmented Reality and Virtual Reality Market by Offering: Services, 2022-2032, $ mn 72
Figure 35. Breakdown of Global Augmented Reality and Virtual Reality Market by Device Type, 2022-2032, % of Sales Revenue 74
Figure 36. Global Addressable Market Cap in 2023-2032 by Device Type, Value ($ mn) and Share (%) 74
Figure 37. Global Augmented Reality and Virtual Reality Market by Device Type: AR Devices, 2022-2032, $ mn 75
Figure 38. Global Augmented Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn 77
Figure 39. Global Augmented Reality Market by Device: Head-Up Display (HUD), 2022-2032, $ mn 78
Figure 40. Global Augmented Reality Market by Device: Smart Glasses, 2022-2032, $ mn 79
Figure 41. Global Augmented Reality Market by Device: Handheld Devices and Others, 2022-2032, $ mn 80
Figure 42. Global Augmented Reality and Virtual Reality Market by Device Type: VR Devices, 2022-2032, $ mn 81
Figure 43. Global Virtual Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn 83
Figure 44. Global Virtual Reality Market by Device: Gesture-Tracking Device, 2022-2032, $ mn 84
Figure 45. Global Virtual Reality Market by Device: Projector & Display Wall, 2022-2032, $ mn 85
Figure 46. Breakdown of Global Augmented Reality and Virtual Reality Market by Industry Vertical, 2022-2032, % of Revenue 87
Figure 47. Global Addressable Market Cap in 2023-2032 by Industry Vertical, Value ($ mn) and Share (%) 87
Figure 48. Global Augmented Reality and Virtual Reality Market by Industry Vertical: Gaming & Entertainment, 2022-2032, $ mn 88
Figure 49. Global Augmented Reality and Virtual Reality Market by Industry Vertical: Industrial & Manufacturing, 2022-2032, $ mn 89
Figure 50. Global Augmented Reality and Virtual Reality Market by Industry Vertical: Aerospace & Defense, 2022-2032, $ mn 90
Figure 51. Global Augmented Reality and Virtual Reality Market by Industry Vertical: Healthcare, 2022-2032, $ mn 91
Figure 52. Global Augmented Reality and Virtual Reality Market by Industry Vertical: Education, 2022-2032, $ mn 92
Figure 53. Global Augmented Reality and Virtual Reality Market by Industry Vertical: Automotive, 2022-2032, $ mn 93
Figure 54. Global Augmented Reality and Virtual Reality Market by Industry Vertical: Retail & Marketing, 2022-2032, $ mn 94
Figure 55. Global Augmented Reality and Virtual Reality Market by Industry Vertical: Other Verticals, 2022-2032, $ mn 95
Figure 56. Breakdown of Global Augmented Reality and Virtual Reality Market by End User, 2022-2032, % of Revenue 97
Figure 57. Global Addressable Market Cap in 2023-2032 by End User, Value ($ mn) and Share (%) 97
Figure 58. Global Augmented Reality and Virtual Reality Market by End User: Consumer, 2022-2032, $ mn 98
Figure 59. Global Augmented Reality and Virtual Reality Market by End User: Enterprise, 2022-2032, $ mn 99
Figure 60. Global Augmented Reality and Virtual Reality Market by End User: Large Enterprises, 2022-2032, $ mn 100
Figure 61. Global Augmented Reality and Virtual Reality Market by End User: Small- & Medium-sized Enterprises (SMEs), 2022-2032, $ mn 101
Figure 62. Global Market Snapshot by Region 102
Figure 63. Geographic Spread of Worldwide Augmented Reality and Virtual Reality Market, 2022-2032, % of Sales Revenue 103
Figure 64. Global Addressable Market Cap in 2023-2032 by Region, Value ($ mn) and Share (%) 104
Figure 65. North American Augmented Reality and Virtual Reality Market, 2022-2032, $ mn 107
Figure 66. Breakdown of North America Augmented Reality and Virtual Reality Market by Country, 2022 and 2032, % of Revenue 108
Figure 67. Contribution to North America 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%) 109
Figure 68. U.S. Augmented Reality and Virtual Reality Market, 2022-2032, $ mn 111
Figure 69. Canada Augmented Reality and Virtual Reality Market, 2022-2032, $ mn 113
Figure 70. Augmented Reality and Virtual Reality Market in Mexico, 2022-2032, $ mn 115
Figure 71. European Augmented Reality and Virtual Reality Market, 2022-2032, $ mn 118
Figure 72. Breakdown of European Augmented Reality and Virtual Reality Market by Country, 2022 and 2032, % of Revenue 119
Figure 73. Contribution to Europe 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%) 120
Figure 74. Augmented Reality and Virtual Reality Market in Germany, 2022-2032, $ mn 121
Figure 75. Augmented Reality and Virtual Reality Market in U.K., 2022-2032, $ mn 123
Figure 76. Augmented Reality and Virtual Reality Market in France, 2022-2032, $ mn 125
Figure 77. Augmented Reality and Virtual Reality Market in Spain, 2022-2032, $ mn 127
Figure 78. Augmented Reality and Virtual Reality Market in Italy, 2022-2032, $ mn 129
Figure 79. Augmented Reality and Virtual Reality Market in Netherlands, 2022-2032, $ mn 131
Figure 80. Augmented Reality and Virtual Reality Market in Rest of Europe, 2022-2032, $ mn 133
Figure 81. Asia-Pacific Augmented Reality and Virtual Reality Market, 2022-2032, $ mn 136
Figure 82. Breakdown of APAC Augmented Reality and Virtual Reality Market by Country, 2022 and 2032, % of Revenue 136
Figure 83. Contribution to APAC 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%) 138
Figure 84. Augmented Reality and Virtual Reality Market in Japan, 2022-2032, $ mn 140
Figure 85. Augmented Reality and Virtual Reality Market in China, 2022-2032, $ mn 142
Figure 86. Augmented Reality and Virtual Reality Market in Australia, 2022-2032, $ mn 144
Figure 87. Augmented Reality and Virtual Reality Market in India, 2022-2032, $ mn 146
Figure 88. Augmented Reality and Virtual Reality Market in South Korea, 2022-2032, $ mn 148
Figure 89. Augmented Reality and Virtual Reality Market in Rest of APAC, 2022-2032, $ mn 150
Figure 90. South America Augmented Reality and Virtual Reality Market, 2022-2032, $ mn 153
Figure 91. Breakdown of South America Augmented Reality and Virtual Reality Market by Country, 2022 and 2032, % of Revenue 153
Figure 92. Contribution to South America 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%) 154
Figure 93. Augmented Reality and Virtual Reality Market in Argentina, 2022-2032, $ mn 155
Figure 94. Augmented Reality and Virtual Reality Market in Brazil, 2022-2032, $ mn 157
Figure 95. Augmented Reality and Virtual Reality Market in Chile, 2022-2032, $ mn 159
Figure 96. Augmented Reality and Virtual Reality Market in Rest of South America, 2022-2032, $ mn 161
Figure 97. Augmented Reality and Virtual Reality Market in Middle East and Africa (MEA), 2022-2032, $ mn 163
Figure 98. Breakdown of MEA Augmented Reality and Virtual Reality Market by Country, 2022 and 2032, % of Revenue 163
Figure 99. Contribution to MEA 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%) 164
Figure 100. Augmented Reality and Virtual Reality Market in UAE, 2022-2032, $ mn 165
Figure 101. Augmented Reality and Virtual Reality Market in Saudi Arabia, 2022-2032, $ mn 167
Figure 102. Augmented Reality and Virtual Reality Market in South Africa, 2022-2032, $ mn 169
Figure 103. Growth Stage of Global Augmented Reality and Virtual Reality Industry over the Forecast Period 172